Mortgage Brain rolls out new broker technology to Primis members

Following a successful first stage pilot last year, Mortgage Brain's new broker technology is now available to Primis members. 

The technology has been in development throughout 2025 and is now ready for brokers to use the first elements of the system, allowing them to familiarise themselves with how the technology operates in practice.  

The overall system is made up of five integrated propositions with four of them being made available immediately for Primis members to use: Sourcing Brain, Criteria Brain, Affordability Brain and Submissions Brain. The fifth proposition, CRM Brain, will be rolled out in tranches over the remainder of 2026.

Zahid Bilgrami, CEO at Mortgage Brain, commented: “We are delighted to be able to bring our next generation solution to Primis members. Primis has played an integral role in the development and design of Mortgage Brain’s technology, working in close partnership across testing, feedback and future roadmap developments to ensure it closely meets the real-world needs of brokers and their businesses.”

Richard Howells, group managing director for financial services at LSL, said: “We have been investing heavily in broker technology to deliver a best-in-class system for our members. That is something they have asked for, and working in partnership with Mortgage Brain, we have taken those requests seriously and delivered. 

“This latest milestone – that sees the rollout of the technology begin - demonstrates what can be achieved through genuine partnership and by working collaboratively with Mortgage Brain. The rollout of these four core modules is a significant step forward, and the phased onboarding of CRM Brain ensures firms are fully supported and set up for long-term success.”