LiveMore appoints key account manager for the Midlands

Over 50s mortgage lender, LiveMore, has appointed James Green as its new key account manager for the Midlands.

Green has nearly two decades of experience in financial services, having started his career in banking with 11 years at Lloyds Banking Group.

He then specialised in mortgage lending and intermediary relationships at a number of building societies including Dudley and Hinckley & Rugby.

Earlier this month, LiveMore enhanced its lifetime mortgage range, introducing increased lifetime LTVs of up to 1.75%. 

James Green said: “Throughout my career, it’s always been essential to work with propositions that truly meet customer needs. LiveMore is transforming access to mortgage finance for older borrowers, with flexible criteria, smart use of income assessment and powerful tools like the LiveMore Mortgage Matcher. 

“It’s exciting to join a team where innovation is valued and where everyone is united by a shared purpose – to say yes to more people. I’m looking forward to being the voice of the intermediary, bringing feedback into the business and doing the little things right – returning calls, replying to emails and offering dependable support.”

Paul Lewis, sales director of mortgages at LiveMore, commented: “James brings a wealth of experience, a collaborative mindset and a strong values-led approach that aligns perfectly with our mission. His appointment strengthens our support in the Midlands, helping us work even more closely with brokers across the region to unlock the opportunities in later life lending.”