Beyond the Bank of Family: How lenders can unlock homeownership

Darren Deacon, head of intermediary sales at Family Building Society, says that although first-time buyers now dominate the market, they face significant barriers, with brokers seeing rising demand for flexible solutions.

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Tuesday 2nd June 2026

Beyond the Bank of Family: How lenders can unlock homeownership

The learning objectives for this article are to:

  • Understand the evolving role of family support in home ownership.
  • Recognise affordability challenges facing first-time buyers.
  • Identify alternative lending solutions (e.g. JBSP, family-assisted mortgages).
  • Understand how building societies differ from high street lenders.

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