Beyond the Bank of Family: How lenders can unlock homeownership
Darren Deacon, head of intermediary sales at Family Building Society, says that although first-time buyers now dominate the market, they face significant barriers, with brokers seeing rising demand for flexible solutions.
The learning objectives for this article are to:
- Understand the evolving role of family support in home ownership.
- Recognise affordability challenges facing first-time buyers.
- Identify alternative lending solutions (e.g. JBSP, family-assisted mortgages).
- Understand how building societies differ from high street lenders.
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