West Brom reduces first-time buyer and home mover mortgage rates

The Society has cut 80% and 90% LTV rates and introduced new fee options to support borrowers with higher loan sizes.


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Tuesday 10th February 2026

West Brom Building Society 2025

West Brom Building Society has reduced rates across its 80% and 90% LTV mortgage range by up to 0.25%, alongside the introduction of a new fee paying option designed to support borrowers with higher loan sizes.

Among the headline updates is a reduction to the Society’s two-year 90% LTV product, now priced at 4.19% with no fee, down from 4.42%. 

The Society has also launched a new two-year 90% LTV mortgage at 3.99%, featuring a £1,499 fee. This option is designed specifically for borrowers taking out larger loans who prefer to pay a fee in exchange for a lower rate, which is a first for the Society at this pricing tier.

John Phillips, mortgage product manager at the West Brom, said: “These changes are all about giving first-time buyers and home movers more choice at a time when affordability really matters. 

"Reducing our 90% LTV rates makes it easier for people with smaller deposits to take that first step towards buying their own home, while our new fee paying option supports borrowers with higher loan sizes who want access to an even lower rate. As a purpose-led building society, helping people buy their own home is at the heart of what we do and these updates strengthen that commitment.”

Rozi Jones - Editor, Financial Reporter

Author:
Rozi Jones Editor, Financial Reporter
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