Vida launches broker support chatbot

The AI-powered chatbot aims to handle everyday queries so that calls and emails can be reserved for more complex cases.


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Monday 21st July 2025

tech chat chatbot

Vida has announced the launch of Mobi — short for Mortgage Bot Intelligence — an AI-powered chatbot designed to designed to help brokers access lending criteria and product information. 

Available 24/7, Mobi delivers instant answers to brokers’ most common questions.

Trained on Vida’s full suite of lending criteria and powered by artificial intelligence, the self-serve tool aims to help keep broker workflows moving. 

Tommy Wight, COO at Vida, commented: “In a fast-paced market, time is everything. Mobi is here to give brokers the clarity they need, exactly when they need it. It’s a major step forward in our commitment to delivering a seamless, tech-enabled experience for our intermediary partners. 

"We’ve designed Mobi to be the first port of call for brokers, handling everyday queries so that calls and emails can be reserved for more complex cases that require a human touch.”

Rozi Jones - Editor, Financial Reporter

Author:
Rozi Jones Editor, Financial Reporter
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