Ultimate Finance appoints head of sales for the North

Specialist asset-based lender Ultimate Finance has appointed Ronnie Stokes to head of sales for the North of England and Scotland.

Ronnie has over 26 years’ experience in asset-based lending and banking and joined the business as a regional director in June. Ronnie takes over from Richard Hamilton who leaves Ultimate Finance to pursue a different opportunity.

Ronnie said: “I am excited to lead an experienced team of regional directors across the North of England and Scotland. Going into 2023 we will build upon the team’s formidable reputation in the market for listening to the customer and supporting their funding needs. We are heading into a particularly challenging economic period and Ultimate Finance are well placed to support our introducer network and our clients. We have a strong product offering via our structured finance approach and a reputation for outstanding customer service. We will continue our mission to be the funding partner of choice."

Andrew Ribbins, group sales director at Ultimate Finance, commented: “I am delighted that we have appointed an internal candidate to this role after a market wide search and is testament to Ultimate Finance’s People Promise of being a progressive and rewarding place to work.

"At the end of Q3 we saw a funds in use total of over £280m and Ronnie’s new role will see him play an integral part in further driving that growth and enhancing our regional presence as we continue with our desire to support more SMEs with much needed access to liquidity going into 2023 and beyond.”