Two thirds of lenders still unprepared for Consumer Duty regulations
New research raises concerns around preparedness of lenders ahead of new rules, with 61% admitting they’ll need to turn to external expertise to meet regulatory requirements.

With less than two months to go before the new Consumer Duty deadline, two thirds (65%) of UK lenders admit they are yet to fully review the regulation requirements, according to new research from analytics firm, Fuse.
The FCA’s new Consumer Duty will come into force at the end of July 2023. It requires firms to not only act to deliver good customer outcomes, but to understand and evidence whether those outcomes are being met, as well as ensure fair outcomes for vulnerable customers.
It’s widely accepted as a positive move in improving consumer protections, with 77% of lenders believing that the new rules are the first step in a long journey to improving borrower outcomes.
However, there is concern around how prepared the industry is for the incoming rules, with more than half (55%) of lenders admitting to not being ready, and 61% needing to turn to external expertise.
The heightened focus on improving consumer outcomes comes at a vital time given the growing consumer reliance on credit - nearly three fifths (58%) of UK adults have used a credit product in the last year and a fifth of consumers (21%) are relying on credit and loans to pay for everyday expenses.
However, 72% of lenders believe that the regulatory change has come at a financially challenging time for their business and, despite the increasing need for credit, more than a fifth (22%) of lenders say the cost of living crisis has already reduced the number of loans provided.
Sho Sugihara, CEO and co-founder of Fuse, commented: “Lenders are under huge pressure to bring in the much-needed changes the Consumer Duty demands but, less than two months out, it appears the vast majority are unprepared.
“Lenders need more support ahead of the Consumer Duty deadline. With the cost of living crisis contributing to a growing consumer reliance on credit, they are performing a critically important role in supporting millions struggling with rising costs.
“In the long-term, the Consumer Duty needs to kickstart a transformation across finance to ensure it becomes more personalised and outcomes-driven for borrowers. In order to build a more effective and fairer financial system, lenders should supplement traditional affordability criteria with a more holistic view on whether a product will provide a consumer with good outcomes.”

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