Shawbrook promotes Apollonio to sales and distribution director

Louise will be responsible for shaping and delivering the sales and distribution strategy for both The Mortgage Lender (TML) and Bluestone Mortgages.


Related topics:

Friday 12th September 2025

Louise Apollonio TML Shawbrook

Shawbrook has announced the promotion of Louise Apollonio to the role of sales and distribution director for retail mortgages.

Earlier this year, Shawbrook integrated the business development teams at The Mortgage Lender (TML) and Bluestone Mortgages, creating a single operation to enhance its retail mortgage proposition. 

Louise’s appointment builds on this momentum, as she takes on responsibility for shaping and delivering the sales and distribution strategy for both brands, leading their corporate account and regional BDM teams to further grow Shawbrook’s presence and proposition in the intermediary market. 

Steve Griffiths, commercial director for retail mortgages at Shawbrook, commented: “Louise’s journey is a great example of the opportunities Shawbrook provides for talented individuals to grow and develop their careers. 

"She is widely respected by colleagues and partners alike, and her appointment strengthens our sales and distribution capability at a pivotal time. 

"With Louise’s leadership, we’re well placed to support our intermediary partners and continue growing our presence in the retail mortgage market.”

Rozi Jones - Editor, Financial Reporter

Author:
Rozi Jones Editor, Financial Reporter
Do you have a story for Financial Reporter?
Get in touch

Comments: