Selina Finance launches AVM products

The specialist lender has integrated Hometrack into its broker portal.


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Thursday 29th January 2026

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Selina Finance, the specialist lender offering Home Equity Lines of Credit and secured homeowner loans, has launched the option of no-valuation products by adding an integration to Hometrack within its broker portal and via its broker API.

The upgrade gives brokers instant access to Hometrack automated valuations (AVMs) at no cost to either the broker or borrower.

Hometrack's integration into the Selina Finance Broker Portal means brokers can now see an instant valuation figure at application stage and progress cases without a physical valuation where the figure meets Selina’s criteria.

Brokers will also see straight away when a Hometrack AVM is not eligible. If a broker or client wishes to use a different figure, there is still the option to move to a drive by or full RICS valuation.

Matthew Batte, head of intermediaries at Selina Finance, said: “The launch of our no valuation products with the addition of Hometrack is a clear step in our plan to make the process faster and simpler for brokers. Instant valuations where criteria are met means fewer delays, less cost, and a smoother experience.

"Brokers told us they wanted more clarity and more control at the point of application, and this upgrade hits that brief exactly.”

Rozi Jones - Editor, Financial Reporter

Author:
Rozi Jones Editor, Financial Reporter
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