SimplyBiz Group launches end-to-end investment advice system

Powered by Defaqto, Centra, provides a ‘one stop shop’ for advisers, offering access to goals-based financial planning tools, product research, pre-populated suitability reports and a complete centralised investment process.

SimplyBiz says the system has been developed following feedback from advisers seeking a more streamlined process for providing advice and a one-stop-shop for all their reports and tools.

Centra will be rolled out to Members of The SimplyBiz Group over the first quarter of this year, with practical demonstrations and workshops taking place at the Group’s upcoming events and a dedicated on-boarding team dedicated to helping advisers get up and running on the system. 

Dan Russell, Managing Director of SimplyBiz Investment Services, commented: “The most important aspect of Centra is that it was designed and created by advisers.  Our members told us they wanted greater efficiency in the advice process, a seamless link from financial planning to research and suitability reports, greater support in making suitable investment recommendations, and support to deliver a better customer experience. Centra delivers on every one of those requirements.

“Centra is a single system. The entire breadth of functionality available – from Know Your Client information, through to risk, goals based planning, research, suitability and client management – is accessed through just one login.

“The SimplyBiz Group team has brought sixteen years’ experience and expertise to the development of Centra, combined with the best third party partners in the market and, of course, an ongoing dialogue with the advisers who use our services.  Together, we have created a truly exceptional solution in Centra and I’m very excited to be able to offer this new service to firms we support.”
 
Zahid Bilgrami, CEO of Defaqto, added: “The SimplyBiz Group is a highly successful and forward-thinking business and we are delighted to have worked closely together with them throughout the development and build of Centra.  The easy-to-use and fully integrated nature of every component of Centra is unique and we’re thrilled to hold such a prominent role in the delivery of this vitally important and useful system.”