Peer-to-peer lender warns public of zombie savings accounts

Britons are in the dark when it comes to their savings accounts, and are at the risk of falling victim to so-called “zombie” accounts, new research released today reveals.
 
Peer-to-peer lender RateSetter commissioned the independent study, which found that 79% of Britons admit to not checking their savings returns against inflation, whilst over half - 52% - don’t know what return their savings account is currently giving them.  
 
Shockingly, a terrifying 80% of all savings products in Britain are reported as zombie accounts, so-called because of their lifeless returns and that they are shut to new customers. Their rates can fall as low as 0.1% - earning a pitiful £1 a year on savings of £1,000, highlighting the potentially negative impact that not keeping on top of savings can have.

As 63% of Brits revealed that they are prioritising sorting out their finances as a New Year’s resolution, RateSetter set zombies loose in the City of London in an effort to both wake people up to the effects of zombie accounts and shock them into saving their savings.
 
The zombies caused quite a stir as they terrorised commuters at financial institutions including the Bank of England and the Royal Exchange, and transport hub Liverpool Street Station.
 
Rhydian Lewis, RateSetter Founder and CEO, said:

“Zombie accounts are doing hard-working savers a real injustice. We want to help the public realise this problem and show them that there is a positive alternative to savings accounts, which will give them a fantastic return on investment. Given the economic climate, it’s never been more important to make the most out of our hard-earned money, so we hope our zombies will shock people with ‘infected’ accounts into action!”