New investment platform for advisers launches

The adviser model will provide long term forecasting tools to advisers which are produced by EValue’s economic scenario generator.

The partnership aims to enable advisers to tackle the increasing pressure regulatory and legislative changes are placing on the advice process.

Moola’s platform will allow advisers to offer a cost-effective simplified service to consumers in need of assistance but who traditionally it would have been too costly to service, until full financial advice is needed. The Moola offering also takes responsibility for administrative and regulatory requirements for advisers.

Alongside the white labelled adviser offering, Moola is also launching a D2C offering in partnership with EValue.

Andrew Storey, Sales Director of EValue, said: “We are excited to announce this partnership with Moola. It is a crucial step forward in the mass delivery of accurate, trustworthy and financially accessible consumer advice. The face of the investment industry is changing fast with the RDR and FAMR highlighting the increasing demand for clarity and transparency.

“We are thrilled to be providing Moola with the highest quality forecasts from our independently monitored stochastic model that will ensure that advisers have access to the most robust financial forecasting tools to support clients in making the right financial decisions.”

Gemma Godfrey, Founder and CEO of Moola, commented: “There are 5.5 million people in the UK with disposable income and no access to financial advice. This is a sizeable opportunity, in a yet uncrowded space.

“Working together, Moola and EValue can enable people to understand how they can achieve their financial goals, offering the comfort to get started and knowledge to make smarter decisions. For financial advisers, the 20 years of operational excellence that EValue brings, adds to the credibility of the Moo.la service which enables advisers to save time and resources by offering a simplified service to customers too costly to service traditionally.

“The ease of integration with EValue’s financial projection software makes the Moola service a ready-to-go offering for advisers. The rigorous academics applied to real life scenarios, the accuracy of their projections and ongoing support have further set the service apart.”