Investment provider remains key influencer when choosing a fund
New research from Legal & General Investments reveals that more than a quarter (28%) of investors rated ‘investment provider’ as the main influencer when choosing a fund.
Deprecated: trim(): Passing null to parameter #1 ($string) of type string is deprecated in C:\inetpub\wwwroot\2025.financialreporter.co.uk\htdocs\templates\front-end\partials\article_blockquote.php on line 2
Other factors that investors consider when selecting an investment fund include past performance, which was the choice for almost a quarter (23%) of respondents, while more than one in eight (14%) look at the fund manager before choosing a fund.
Fund fees and charges were a consideration for less than one in ten (8%) investors, highlighting the willingness of investors to accept fees and charges when a fund’s performance meets their requirements
Simon Ellis, Managing Director, Legal & General Investments, said:
“The result of this research highlights how important the strength of the investment house is for customers when making investment decisions.
"At a time of significant market volatility and low returns a strong brand with an established heritage is well positioned to help consumers navigate the troubled economic waters.”
Legal & General Investment Management manages £347 billion in assets for more than 3,000 clients and is the largest investor in the FTSE 100.
