Santander introduces minimum product withdrawal notice in new broker pledges

Santander for Intermediaries has unveiled three new broker pledges for 2025, aiming to address some of the most common challenges experienced by intermediaries in the market.  

The first pledge is no dual pricing, meaning brokers will always have access to Santander’s best pricing for purchase, remortgage and product transfer clients.  

The bank is also introducing a minimum 24 hours’ notice of product withdrawals, acknowledging that "withdrawing products at short notice places pressure on brokers and their clients".

In addition, Santander is building an improved product transfer process, including developing new web content to outline the journey. 

The lender will help brokers identify when a client’s current deal is coming to an end and update its product maturity letters, directing clients back to their broker when their deal is due to end.  

David Morris, Head of Homes at Santander UK, said: “Our ambition is to make it easier than ever for our broker partners to do business with us. We take the first step today, as we unveil our broker pledges, setting out exactly how we plan to help relieve common frustrations for intermediaries.

"But it doesn’t stop here. We will continue to review our processes and listen to our broker community throughout 2025 to identify ways in which we can develop how we work together to support clients.”