Royal London launches whole of market equity release advice service

Following on from last week’s rebranding of its range of equity release lending products, Royal London has announced that its whole of market specialist equity release advice service is now available for consumers, and for financial advisers to refer clients.

Royal London Equity Release Advisers offers access to specialist whole of market advisers on equity release and other later-life lending products, such as retirement interest-only mortgages. 

The service is a whole of market offering, providing products from all lenders who adhere to the standards of the Equity Release Council.

Royal London recently rebranded its equity release business by bringing Responsible Lending under the Royal London brand.

The rebrand to Royal London Equity Release follows the completion of Royal London’s acquisition of Responsible Life and Responsible Lending at the end of January 2024.

Jo Kite, chief customer officer at Royal London, said: “We’re delighted to offer specialist advice and later-life lending solutions. We believe the Royal London brand will bring confidence to those seeking to find the best solution to meet their later life needs, in what continue to be challenging market conditions.”