Scottish Life adopts Royal London brand

Royal London Group, the mutual life, pensions and investment company, is currently going through a rebranding campaign with Scottish Life the latest business to move under the single brand.

The group will continue to focus on building a broad-based protection business by bringing together Scottish Provident and Bright Grey into the Royal London brand, with enhanced service and product coverage and better pricing. The initial impact of these initiatives on protection sales will begin to emerge in Q4 2014.

Earlier this month, Royal London reported continuing new life and pensions business up 39% at £3,588m, with group pensions at £1,729m (+101%), individual pensions at £946m (+22%), drawdown at £579m (+23%) and protection at £244m (-29%).

The group has more than doubled its new business in the group pensions market in the last year and in the drawdown space it accounts for over a quarter of the insured advised market.

Isobel Langton Chief Executive of the intermediary business said:

“The move to the Royal London brand makes complete sense for Scottish Life and it is an exciting time for everyone involved in the business. This is a fantastic opportunity to deliver the same great level of five star service to advisers and customers with a new brand that reflects our age-old values. As a mutual, helping people help themselves has always been at the heart of what we do."