Phoebus and Pure Retirement launch equity release solution

Pure Retirement installed Phoebus’ latest web-based equity release system back in April.

The latest solution will enable Pure to integrate its own specifically designed KFI portal which can receive information about the borrower directly from the adviser’s CRM system, automatically populating the KFI and meaning that advisers only ever need to enter their client’s data once.

The solution also includes intelligent questioning based on the information that the adviser submits so they will see the most appropriate products available for their client’s needs.

Since implementation of the Phoebus system, Pure Retirement says it has seen record volumes and a 'significant increase' in their adviser base.

Pure Retirement added that this system implementation is "just the start" of its wider initiative to simplify the processes and day to day activities for equity release advisers, making it easier for more advisers to enter and participate in the market.

Paul Carter, CEO of Pure Retirement, commented: “It’s pleasing to see many of the major distributors bringing in new advisers and training them to be the quality equity release advisers of the future. As lenders it’s important that we make our systems and processes as streamlined as possible, making it a simple task to bring them into the market with the appropriate support to ease the transition.”

Richard Pike, sales and marketing director at PSL, commented: “Our online and digital roadmap takes account of the fact that some clients will fully implement Phoebus to undertake all of the online application requirements, while other clients will want to build bespoke web functionality themselves. We believe this approach provides true client flexibility and, as Pure Retirement has proved, this can produce excellent results.”

Simon Hayton, Head of Technical Services for Pure Retirement, added: “The Phoebus system was implemented incredibly smoothly and, as a result of this, we will be able to implement our own KFI portal. We want to make it as easy as possible for advisers to get a KFI for their clients. This, together with the work we are doing with the Equity Release Council, has meant that we are not only improving the adviser experience but encouraging more advisers to enter the equity release market, by simplifying the day to day processes involved.”