Age Partnership lending up 35% as equity release market grows

Coupled with the growth in the equity release market, the company is now looking to grow its team of telephone and field based equity release advisers.

It also plans to expand its pension income advice team as increasing numbers of people seeking recommendations on how to get the most from their pension savings due to dropping annuity rates.

Tim Loy, Chief Executive at Age Partnership, said: “Month on month we have been breaking our records for equity release completions. This hasn’t happened by chance, year-on-year we have invested 50% more in our marketing spend – using mass market channels to educate the public on the option of equity release. This marketing spend is set to grow further as we move into 2017.

“Coupled with this there has been further investment in our in-house training and development – financing our staff through more than 300 qualifications over the last 3 years at a cost in excess of £150,000. As an Investor in People accredited organisation we recognise that our colleagues are our biggest asset and therefore their development is central to our company strategy.”