Pulse Cashflow appoints new regional director

Pulse Cashflow Finance has appointed Luke Keteleers as regional director to support SMEs across the London and South East region.

Luke joins Pulse Cashflow bringing over 15 years of experience and extensive knowledge of the finance sector, having worked in roles with both mainstream banks and independent funding providers.

His career has spanned time at both Lloyds Bank and Barclays Bank before moving on to enjoy spells at Bibby Financial Services and most recently at Channel Capital Advisors.

An accomplished sales professional and a specialist in working capital solutions, Luke will provide expert support to SMEs who are facing continuing pressures because of both inflationary and interest rate rises which are seeing costs soar placing extraordinary pressure on business cashflow.

Luke said: “I’m really excited to be joining Pulse Cashflow. They have exciting plans in store and are an ambitious team. I’ve admired their commerciality from afar and can now feel their commitment to delivering funding solutions to SMEs whilst building open and transparent relationships with both clients and intermediaries. With the backing and support of their parent, they have the funds and resources to make a difference in these challenging times. I’m looking forward to working with the team and making a difference to SMEs in the region.”

Martin Bennison, sales and marketing director, added: “Luke has a strong background in supporting businesses and will be a great asset to our team. His passion for working with businesses to deliver commercially practical finance solutions to help drive growth is evident. With more businesses seeking out financial support to help them through the challenging business landscape, his experience will prove valuable as we continue to drive forward our ambition to deliver flexible funding packages to support UK SMEs.”