Paymentshield launches 'No Excuses' adviser campaign

The initiative follows results from a Paymentshield survey of advisers who haven’t submitted a quote for Paymentshield insurance in the last three months. It found that 22% didn’t quote general insurance ‘because they didn’t know the product well enough’, with 16% saying ‘I want to sell (GI) but I don’t have the time’.

Paymentshield is urging advisers who have struggled to embed GI within their business to take advantage of initiatives such as the Paymentshield Introducer scheme which allows advisers to refer clients if they don’t have the time or confidence to sell the product themselves.

The campaign comes as part of a wider programme aimed at supporting advisers and their customers. This year, Paymentshield has launched new tools via its online toolkit and Training Hub, including the Home Insurance Buyers Guide, video testimonials, and case studies and educational assets such as white papers, e-books, webinars and events

James Watson, sales director at Paymentshield, said: “The reasons we hear for advisers not discussing GI with clients remain the same from year to year. But, with the sales and marketing support available from Paymentshield and other GI providers – along with the different options now available to submit business – there really are no excuses not to.

“For consumers, price is always going to be a key factor in obtaining home insurance, so they can be excused for often going online in search of the cheapest option. But, what I don’t think should be excused is advisers leaving their clients to fend for themselves without a conversation about the importance of quality cover. Allowing clients to source their own general insurance from a comparison site means they miss out on real, quality advice and potentially appropriate cover.”