Paradigm simplifies protection panel offering

Since its launch five years ago, Paradigm Protect has run two protection panels – a preferred whole of market offering and an elite choice – but will now provide access to all its providers and products via one panel open to all directly authorised firms.

Mike Allison, head of protection at Paradigm, commented: “Half a decade ago when we launched Paradigm Protect we were seeking to establish ourselves and the market was a very different place. Now we have cemented our position in the intermediary market, delivering both volume and quality to our provider partners. We have been in a constant dialogue with both our DA firms and those providers and feel now is the right time to move to a one-panel offering that will deliver access to the whole of the market, is easy to understand and can provide real benefits to advisers and their clients.

“This is all about delivering greater choice to the intermediary market but also ensuring advisers can have peace of mind about their recommendations, how they ensure they treat customers fairly and how they can ensure there is no perceived consumer detriment. This is a major announcement for Paradigm Protect and we believe it will further solidify our status as the best overall protection and general insurance proposition in the DA marketplace.”