New Income Protection product launched

The provider, which launched at the end of January, has developed this latest product in response to demand from advisers using its service. The Income Protection product will complement The Ark’s highly successful qualified life and mortgage leads.

Once sourced from the internet, leads will be validated by an in-house qualification team, against requirements focused on product eligibility and the need to speak to an adviser.

The process, developed in partnership with advisers, will ensure all consumers found not seeking advice or failing basic eligibility requirements will not be converted into a lead. This ensures advisers only receive leads with a strong chance of turning into business.

Jonathan Barrett, Director and one of the founders of The Ark Financial leads, stated:

“Over the last seven months we have built a strong base of buyers who were becoming increasingly frustrated with the quality of Internet leads, and who were looking for a credible alternative across a range of product areas.

"After life and mortgage leads we were seeing a large number of our clients looking for Income protection enquiries. This offers some excellent opportunities for advisers, especially given some of the developments in the range of products available.”

Keith Snowdon, from Grosvenor Finance who helped the Ark develop their process commented:

“Having worked with Jonathan on a number of occasions over the years, we were very keen to help The Ark develop an income protection product that met our requirements and gave us a good chance to convert their leads to business.

"We have been very impressed with their attention to detail and willingness to take our comments on board, and we expect the leads to work well.”

Barrett goes on to say:

“It is important for us to develop all our products in partnership with those who are going to be using them.

"For too long lead generation businesses have developed lead products without any thought given to the needs of the end user which has led to much of the bad press associated with lead generation”