LV= appoints two directors to executive committee

Richard Hoad has been appointed to the role of Director of New Markets, where he will be responsible for exploring new market areas and opportunities with the aim of generating long-term growth and creating value for members.

He will also contribute to the evolution of the existing life & pensions business through developing new customer products and services. Richard has worked at LV= since 2011 and was previously Group Strategy and Corporate Development Director.

Cheryl Binnis has been appointed to the executive position of Group Strategy and Insight Director, where she will be responsible for bringing customer and market insight into the heart of LV=’s strategy. Cheryl has worked at LV= since 2007 and was previously Head of Customer Insight and Strategy.

Richard Rowney, Chief Executive of LV=, said: “As we begin our strategic partnership with Allianz and progress the creation of our LV= Group strategy, it’s essential that we have the right executive team in place to ensure we’re well positioned for the future. Over the years, Richard and Cheryl have made a very positive impact on the business and I’m confident that they will continue to make a significant contribution to the future success of LV=.”