LV= appoints former Aviva MD
LV= has appointed Steve Treloar as Managing Director, General Insurance.

He is expected to join during Q2 2016, subject to regulatory approval.
Steve joins LV= from Aviva where he was most recently Managing Director of Personal Lines. Prior to this he has held a number of senior roles at Aviva and RBS Insurance over a nineteen year career.
Mike Rogers, LV= Chief Executive Officer, said:
“Following an extensive search I’m delighted to welcome Steve Treloar as our new Managing Director of General Insurance. Steve’s in-depth knowledge of the general insurance market makes him the ideal person to build on the strong platform that John O’Roarke and the team have created.”
Steve Treloar said:
“I’m very excited to be joining LV=, a company with a strong reputation for quality products and excellent service. The general insurance business is in great shape and I look forward to working with Mike and the rest of the board to help grow and develop it further.”
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