Legal & General secures new partnership with Sainsbury's Finance.

Legal & General have had a successful relationship with Sainsbury’s Finance since 2004. Key to this success has been an innovative and customer focused, supermarket banking approach to marketing Direct Protection.

This has included promotion throughout the 800 stores within the Sainsbury’s supermarket chain, as well as the Sainsbury’s Finance website and via direct mail.

The partnership has utilised the popular Nectar loyalty incentive scheme as part of the supermarket bank's strategy to reward the shopper for also banking with them.

Today, customers can now benefit from a bespoke and dedicated, online and offline service that enables them to purchase the competitively priced Life Insurance cover they need, easily and quickly and with access to advice if they need it.

Chris Last, Managing Director, Legal & General Bank and Building Society Distribution said:

"Sainsbury’s is a key strategic partner for us in the non-traditional financial services sector so I'm delighted we have been able to renew our partnership.

"It is testament to the strength of our relationship that we have been able to demonstrate how our value for money products and strong brand can deliver real added value. We will be working on extending the range of products available to Sainsbury’s customers during 2011."

David Fisher, CEO, Sainsbury’s Finance said:

"Our partnership with Legal & General has been extremely successful over the last seven years. They are a trusted brand with an excellent reputation in this market; credentials that are important to us and the Sainsbury's customer.

"We will continue to benefit from a strong relationship with a partner whose desire to provide innovative and competitively priced products to the Sainsbury's customer matches our own.”