Legal & General launches Priority Protection

The promise commits to:

- Beat a competitors premium with their 'Price Beater' offer

- Complete the initial assessment of the application and call the adviser to confirm requirements within 24 hours of receipt of a fully completed application form

- Action each piece of underwriting evidence within 48 hours of receipt

- Confirm the underwriting decision to the adviser the same day its been made

- Proactively manage client's cases through to completion with personalised attention and providing case updates according to the adviser's specific requirements.

Adrian Clark, Chief Operating Officer, Legal & General Protection said:

"We recognise that clients with higher sum assured protection needs expect a high level of service and advisers need and expect the dedicated support to ensure this happens. Our Priority Protection Promise reinforces our commitment to consistently deliver an exceptional level of dedicated support and quality service.

"I believe our promise leads the market in terms of a protection provider's commitment to advisers and their clients."