Guardian partners with Ingard on launch day

The new partnership will see Ingard and Guardian work closely together to deliver training and educational opportunities to advisers who are interested in offering the insurance providers’ services.

Guardian is rolling out a suite of protection products which include additional add-ons such as children’s critical illness and reserved cover which enables advisers to increase or add new cover on the same terms as the initial cover for up to 27 months.

Nikki Haworth, sales and marketing director, said: “We are delighted to be working with Guardian. The insurance provider is headed by a highly experienced senior management team who through their customer-focused approach and accelerated claims process will surely deliver excellent outcomes for both financial advisers and their customers.

"Their decision to exclusively offer their products through financial advisers demonstrates the value they place on professional financial advice and again ensuring the best service and products for customers.”

Mike Devaney, head of strategic partnerships, added: “We’re delighted to be working in partnership with Ingard. Our ambition is for every family to have protection that they truly believe in. We believe quality advice is essential to that, which is why we only distribute through the adviser community. Working together we can help put protection at the heart of every advice conversation. To support our partnership, we’ve invested heavily in our sales and marketing capability and look forward to building a mutually rewarding relationship.”