Brokers warn of competitive home insurance market

In a survey of brokers working in personal lines, half (51%) say the biggest threat to growth will be growing competition from other brokers and direct insurers in 2015. Home insurance premiums fell by around 5% across the market in the past year as many insurers sought to grow their share of the market to make up for less profitable motor business.  

The weather continues to be a concern for many brokers, with the floods and storms of 2014 still in recent memory. Almost a third (29%) of brokers identified adverse weather as the biggest threat to the sector, with a further one in ten (10%) citing the implementation of Flood Re as the key challenge.

Michael Lawrence, Personal Lines Director at LV= Broker, said:

“The home insurance market is extremely competitive at the moment with rates having fallen over the last quarter. There is still a great opportunity for brokers to grow their book by providing advice and services to customers in what is a challenging and increasingly diverse market. We have enhanced our ABC home product to suit a wider range of customers, as part of our continued strategy to grow in this market.”