British Friendly announces deal with EXL to build digital life protection platform

The digital platform will improve the efficiencies for advisers when placing clients on risk and accelerate the ability of British Friendly to respond to changing consumer requirements and bring new products to market.

Commenting on the partnership, Lee Schopp, interim CEO at British Friendly, said:

"The ease of doing business with British Friendly is one of our guiding principles. In recent years, innovative new products and services have supported significant growth. While our current systems work well, we want to ensure we are ahead of the game when it comes to building next generation technology to support advisers. As we look to the future, we understand the need to leverage advanced information technology and, by partnering with EXL, we can continue to provide the award-winning standard that enabled us to receive the Gold Service Award from Defaqto, which confirms the high regard our service is held by intermediaries.”

Nigel Edwards, Senior Vice President and head of UK/EU for EXL, said:

“We are hugely excited to partner with British Friendly to create an innovative platform in the mutual space to enhance the customer experience for both their members and intermediaries using a fast, cost-effective system.”