Bright Grey launches iPhone app

The app gives detailed cover information for the provider’s personal and business protection menus. Advisers can also access interactive objection handling tools, information and videos on Bright Grey’s Helping Hand service and a list of FAQs.

Roger Edwards, proposition director with Bright Grey said:

“This is a great resource to have at your fingertips, whether scrolling through in preparation for meetings or using interactively with clients. ‘Bright Touch’ provides a great way of accessing key stats and information quickly and easily.

“We deliberately didn’t include a facility to do real time quotes as advisers have told us they would prefer to do that from their desk. Where this app really stands out is in front of clients when handling objections.

"Advisers will be able to create a profile for their customers there and then which will give tailored answers to all the usual objections and will give an indication of how much their cover will cost.”

Commenting on the app, Peter Chadborn of Plan Money said:

“I can see this app being of tremendous benefit to advisers who want to access statistics and facts quickly when they are out of the office.

"And I’m pleased to see that Bright Grey has included case studies of plan holders who have used its Helping Hand service, as this is a great way to show clients the importance of selecting protection plans with valued features, rather than just the cheapest.”

The app is free to download and is available now from the app store or on the website.

Bright Grey is currently looking at android, blackberry and other versions.