Advisers are underselling themselves

According to the results from the latest myintroducer.com poll, in partnership with Assurant Intermediary- the general insurance specialists, 84% of advisers say their clients are influenced by price rather than quality of cover when discussing buildings and contents insurance.

A total of 3,309 intermediaries answered the question:

Are your clients influenced by price or quality of cover when you're discussing buildings & contents insurance?

The results were:

- Price: 84.33%

- Cover: 7.46%

- Other: 8.21%

Kevin Paterson, Sales and Marketing Director of Assurant Intermediary, said:

"It is no surprise that price comes out on top in this age of austerity.

"However, I think advisers are underselling themselves because whilst price is a driver, I suspect they are advising their clients on the cover afforded by the policy at the same time and that is the real value of brokers utilising general insurance as a valuable income stream."

This month’s myi Industry Poll comes from Harry Landy, Director at Enterprise Finance - specialists of Secured Loans, Bridging Finance, Commercial Mortgages & Debt Solutions, who asks:

Do you consider secured loans for clients who are looking at a remortgage for capital raising purposes?

VOTE NOW