Project 28 opens membership to wider market in bid to reduce transaction times

The Project 28 Charter is moving into its next phase by opening membership to organisations across the property transaction chain, marking a further step towards more coordinated, practical improvements to the home moving process.

Since its launch, the Charter has gained traction among estate agents, conveyancers, lenders, brokers and data providers seeking to address inefficiencies in the transaction process and improve certainty for both consumers and professionals.

Membership is designed for property organisations of all sizes that want to play an active role in reducing delays, minimising fall throughs and improving confidence across the transaction chain. 

Its framework sets out the operational challenges created by fragmented, slow transactions and highlights how earlier collaboration and shared commitments can help create a faster, more predictable process.

Landmark Information Group’s data shows that transactions currently take an average of 112 days from sale agreed to exchange. The Project 28 Charter’s ambition is to reduce this to 28 days, supported by eight practical commitments that focus on earlier instruction, upfront provision of key property information and improved coordination across the transaction lifecycle.

These commitments are intended to support a more transparent, digital first approach, helping professionals reduce friction, manage risk earlier and improve outcomes across the chain.

Organisations already aligned with the Charter represent significant scale across the market, collectively responsible for annual transactions supporting over £600bn of mortgage assets and supporting estate agents in bringing more than half of total listings to market.

As membership opens, the Project 28 Charter aims to convert momentum into measurable operational change, providing a focal point for organisations committed to improving how property transactions are delivered in practice.

Simon Brown, CEO, Landmark Information Group, said: “The Project 28 Charter represents a collective commitment to rethinking the property transactions process. By opening membership, we’re inviting the wider industry to be part of a more collaborative, digital-first approach - one that reduces friction, increases certainty and ultimately transforms the experience of moving home.”