Premier Asset Finance appoints BDMs for West Midlands and Kent & Sussex

Premier Asset Finance, part of Paragon Banking Group, has appointed two new business development managers - Daisy Price, covering the Kent and Sussex regions, and Roberto Pall, covering the West Midlands.

Daisy’s role has been newly created and reflects the company’s continued growth after surpassing its £1bn lending milestone.

Daisy brings over a decade of experience in the asset and motor finance industries, having previously held sales roles at Blue Motor Finance and Close Brothers. 

Roberto brings a wealth of expertise across risk management, underwriting and relationship development, with a career which has seen him support both SME and mid-market clients with tailored finance solutions. Most recently, he was part of HSBC’s large corporate real estate finance team, working on complex, high-value transactions.

Daisy said: "I was drawn to Premier because of their flexibility in funding and their genuine commitment to supporting customers in the way that works best for them. The collaborative culture here is fantastic – everyone wants each other to succeed. Already, my pipeline is looking very busy, which shows the clear demand from businesses looking to invest and grow. It’s reaffirmed what I already knew - Premier offers a highly attractive proposition to SMEs looking to scale."

Roberto commented: “I’m looking forward to bringing my experience into a performance-driven, client-focused environment and continuing to support businesses with the right asset finance solutions."

Ken McKeating, managing director at Premier Asset Finance, added: "We’re thrilled to welcome Daisy and Roberto to the team - their experience, energy and customer-first mindsets align perfectly with our values. As we continue to expand our reach, having someone of Daisy’s calibre covering Kent and Sussex ensures we’re well-positioned to support even more businesses with tailored finance solutions. Likewise, Roberto’s well-rounded background in credit, risk, and client relationships makes him a fantastic addition to the team."