PEXA to enhance Smoove offering with new chief growth officer

PEXA UK has appointed Matthew Joy to the role of chief growth officer at Smoove.

Matthew will take responsibility for developing and growing the Smoove business following the departure of the outgoing CEO, Jesper With-Fogstrup.

PEXA launched its payment system in September 2022, resulting in the UK’s first digitally enabled remortgage transaction. It acquired conveyancing firm Optima Legal in December 2022, followed by Smoove in December 2023. PEXA now provides access to more than 75 conveyancer firms through Smoove’s conveyancer platform, in addition to another 2,100 firms through Smoove’s role arranging panels for lenders across the UK market.

Matthew Joy will join the business on a full-time basis after Easter. He brings with him 35 years of experience working in the property market, having most recently been sales and marketing director at property data and technology business TM Group. Prior to this role, Joy held the same responsibility as one of three founding directors of Conveyancing Data Services from 2010 onwards.

CEO of PEXA UK, Joe Pepper, commented: “I am delighted that Matt has chosen to bring his experience and knowledge to the PEXA group, and the Smoove team in particular. We are very excited about the potential for growing the Smoove business and for developing a market-leading combined PEXA and Smoove proposition. Matt is a well-known and hugely respected leader with a track record of developing innovative solutions to meet the needs of the property market, and I have no doubt he will live up to that record in his new role at Smoove.”

Matthew Joy added: “2024 will see me enter my 35th year working within the property industry and I am amongst a cohort of professionals committed to revolutionising the house buying process, making it simpler and more efficient than it is today. The PEXA group of companies are at the forefront of this drive for change and so when Joe presented me with an opportunity to contribute to their dynamic lineup of innovative projects through this role at Smoove, it was a really easy decision to make.”