Pepper Money launches broker marketing hub

Pepper Money has launched a new section on its website to help brokers market their business more effectively to new and existing customers.

The specialist lender has created a dedicated area of its website to provide information on the steps to consider before setting up a marketing campaign, including practical tips and insights into different customer types.

The new hub will support brokers with public relations, social media, email and advertisement and brokers can also contact a key account manager by completing a form on the Marketing Hub pages to explore options available to increase business profile and consumer enquiries.

Paul Adams, sales director at Pepper Money, said: “We hope this support is well received by brokers who are keen to promote their services further and potentially reach new target markets. It may also support new broker firms to the industry in getting some early traction as they look to build a new customer base.

"This is also something we are doing to support consumers in seeking advice, especially those with specialist needs or complex credit scenarios. According to our latest Specialist Lending Study from Pepper Money, just 24% of customers with adverse credit said they would seek the advice of a broker and this number is down from 44% in 2021 and 66% in 2020. There is more that brokers can do to create awareness about how their advice and services can accommodate those customers whose circumstances may not appear straight forward to them, but yet can be fully supported on the housing ladder or in refinancing to save money.

“So, at Pepper Money, we are working hard to support brokers in marketing their business with this new dedicated area of our website."