OSB Group to launch new buy-to-let lender

Specialist lender OSB Group has announced the launch of Rely, a new dedicated buy-to-let lending brand. Rely will work with intermediary broker partners to help landlords of all types succeed in growing and investing in their business.

Rely launches at a time when a shortfall of 4.3 million homes in the UK has been identified, while tenant growth is set to rise by 15% in the next five years. 

Rely will launch on a new technology platform, providing data-led underwriting which will create greater speed to decisions.

Rely will offer Real-time broker registration in under four minutes and aims to reduce broker input time by up to 50% through use of intuitive questioning.

The platform will also feature 14 new vendor integrations, the potential for same day offers and overall processing time for all applications reduced by at least 25%.

In addition, Rely pledges faster AVM capabilities and a full digitised post-offer process, integrated with LMS solicitor panel for conveyancing services and same day funds transfer.

Adrian Moloney (pictured), intermediary director at OSB Group, said: “We’ve been working on this exciting new investor brand Rely for over 18 months and partnered with ‘best in class’ technical experts to ensure we’re delivering an experience that will support brokers with their pain points while offering much faster and smoother processing.

"By enhancing the Group’s current buy-to-let products and services, and placing them under the Rely brand, we’ve effectively created a buy-to-let powerhouse, drawing on the same expertise and experience that our broker partners will already be familiar with.

"In time, OSB Group will retire the Kent Reliance for Intermediaries brand, while focus on the residential market will move to Precise, where it will sit alongside bridging, and InterBay will continue as the commercial specialist.

"The wait is almost over as we anticipate the final stages to be completed shortly and we’re looking forward to celebrating our official launch in the Summer.”