New lead generation platform for brokers launches

Money Helpdesk is a financial services platform that generates qualified leads for advisers in the mortgage, later life lending, protection, commercial finance, and pensions and investments sectors.

For consumers, Money Helpdesk offers a selection of features and services, including a free mortgage rates comparison tool, a range of calculators and a library of articles full of the latest information about mortgages and other types of personal and business finance.

Money Helpdesk is a rebooted version of LeadCrowd’s previous flagship lead-generation website, Teito, but following the relaunch, the service is expanding into other areas of financial services, such as pensions and investments, and estate planning.

Lee Trett, Money Helpdesk’s director and co-founder, says: “We are thrilled to announce the launch of Money Helpdesk, and it will now become central to LeadCrowd’s offering. The enquiries it generates are qualified leads with high conversion potential.

“Brokers who take Money Helpdesk leads will find that these customers already have some understanding of their products and services, thanks to our array of handy guides, and may have a good idea of the financial product they want, having used our sourcing tools."