New first-time buyer lender expands consultancy team ahead of launch

OnLadder has announced the appointment of David Swallow as a consultant to the business, focusing on intermediary marketing as it prepares for launch in 2023.

He joins the start-up as it seeks authorisation from the FCA for its first-time buyer lending proposition.

David joins OnLadder with over 30 years’ experience in the banking sector. Most recently he worked for Allica Bank, developing the marketing strategy as it prepared for launch in the commercial mortgages space.

Prior to that, David was head of marketing for Harrods Bank, focusing on growing its mortgage book through intermediaries. He also worked for Santander, where he set up Santander Select, its premium proposition for affluent customers.

His appointment follows the recent news that James Bishop had joined OnLadder as a consultant to help the firm seek FCA authorisation.

When it launches to market, OnLadder will unveil a flexible form of deposit financing to enable first-time buyers achieve their goal of stepping onto the property ladder.

Cameron Orcutt, CEO of OnLadder, commented: “I’m delighted to welcome David to OnLadder. His experience will be vital in helping us come to market with our innovative solution for first-time buyers.

“The current turmoil in the mortgage market is putting into even sharper focus the difficulties first-time buyers face with affordability. Our flexible deposit financing solution is designed to tackle these issues head on.”

David Swallow added: "I’m excited to join OnLadder because, as the father of four young adults, I see first-hand what a raw deal renters get and how difficult it is to get on the property ladder. OnLadder is developing an exciting new offer which I am looking forward to help to build.”