LV= General Insurance launches in the intermediary market

As part of its entry into the market, LV= has worked closely with intermediary partners to further develop its service and products.

Alongside new core products - home platinum, gold and landlord insurance – LV= will also offer SmartQuote which provides home insurance quotes with five simple questions.

Following feedback, 27 enhancements have also been made to its products with one significant benefit being that trace and access is now included as standard – something that IFAs regularly ask for but isn’t commonly available as standard in the market.

Another additional feature is the new direct debit payment plan which is a flexible option available for customers who prefer this method of paying for insurance and is interest free.

Simon Hird, partnerships director at LV= General Insurance, commented: “We’re thrilled to be launching our LV= branded products in the intermediary market, which is a first for the brand. We’ve worked incredibly hard behind the scenes over the last couple of years to create this new service, but our people remain at the heart and it’s the same team here to support our partners and advisers.

“Our innovation, expertise, and support for advisers in the market is one of the main reasons why intermediaries choose to work with us. Our aim is to make it easy as possible for advisers to do business with us. I look forward to continuing our relationships with existing partners and I want to thank them for their ongoing support. I’m incredibly excited about the journey ahead, as we evolve and also bring new partners on board too.”