LV= extends protection range on MAB's panel

LV= income protection plans have previously been available to MAB advisers, but from April 2022 they will be able to select LV= life insurance and the LV= combined life and critical illness cover range individually, or as part of a menu plan.

LV=’s income protection solutions have been available to MAB advisers since January 2020. Advisers will soon be able to offer new and existing clients even more choice – including the recently launched LV= Life & Critical Illness plan, with optional Enhanced Children’s Cover, and LV= Term and Family Income Benefit.

Alongside the core protection insurance cover, LV= offers a range of daily benefits to help clients with everyday issues. These include free access to legal and counselling advice and LV= Doctor Services. This is an app-based service including 24/7 remote GP and prescription services and access to physio, mental health and second opinion experts, plus discounted Health MOTs.

Clive Bolton, managing director of protection at LV=, said: “LV= has a comprehensive and flexible range of protection products that enable advisers to meet the diverse protection needs, lifestyles and budgets of their clients.

“Protection products are a good way to improve the financial resilience of households across the country. Research from the LV= Wealth and Wellbeing Monitor reveals that 60% of people became more aware of their ability to support themselves or their family due to the impact of the pandemic.

“We are pleased to strengthen our relationship with MAB and increase our support for MAB advisers in their protection conversations. Our full protection range allows us to help more clients secure quality affordable financial protection and that all important peace of mind, and not just when they claim. We are ideally placed to offer everyday practical support and flexibility of cover as their lives change.”

Andy Walton, protection director at MAB, said: “I’m absolutely delighted to welcome the full LV= protection range to our protection panel. LV= are highly regarded by MAB advisers, and with their full Flexible Protection Plan – combined with their recent Critical Illness cover enhancements – we can offer our advisers even greater choice and the ability to tailor protection recommendations to the unique individual requirements of their clients.”