Loans Warehouse appoints head of comparison

Loans Warehouse has appointed Jim Robinson as head of comparison.

Jim Robinson brings a 20-year career in secured lending, having held senior roles at RBS, NatWest, and Virgin Money. In recent years Jim was head of strategic partnerships at Evolution Money.

Beyond his experience in mainstream finance, Jim has launched a data monetization business for sports clubs and charities, leading to private equity investment. Additionally, he spearheaded the development of a direct-to-consumer secured loan proposition within the comparison marketplace. His expertise also extends to fintech, where he has devised go-to-market strategies for new entrants in payments, open banking, and AI.

Jim commented: “I’ve had the pleasure of working with Matt and the Loans Warehouse team for many years, both professionally and as friends. Their vision, dedication, and relentless commitment to the finance sector have always stood out to me. With an award-winning service and an unmatched determination to deliver results, they are the ideal broker partner. I’m excited to join the team and contribute to their continued success in the months ahead.”

Matt Tristram, co-founder of Loans Warehouse, added: "I’m delighted to welcome Jim to Loans Warehouse, we’ve been colleagues and friends for many years and I’m excited to work together. His depth of experience, strategic vision, and ability to drive innovation within the comparison sector will be invaluable as we continue to expand our distribution and drive growth. This appointment is a clear statement of intent — Loans Warehouse is investing in the best talent to remain a market leader."