LiveMore appoints new risk lead to support growth plans

Over 50s lender, LiveMore, has appointed Ian Sturla as its new risk lead.

Sturla brings more than 16 years of experience in the financial services industry, having held senior positions across lending and risk at businesses such as Lloyds Bank, Coutts and most recently C. Hoare & Co.

For the past decade, he has specialised in private banking, providing risk oversight and underwriting for complex facilities tailored to ultra-high net worth (UHNW) individuals.

In his new role, Sturla will focus on strengthening LiveMore’s risk frameworks while supporting the lender's growth plans. 

Sturla said: “Throughout my career, I’ve seen far too many clients turned away due to restrictive age-based lending criteria. LiveMore offers a clear and compelling solution to this problem and I’m proud to be joining a business that’s not only innovating in the mortgage space but also delivering real change for customers who are often overlooked.

“My aim is to build on the excellent foundation LiveMore has established over the past five years. My priority is to support sustainable growth while ensuring we continue to make sound, risk-aware decisions.”

Leon Diamond, CEO at LiveMore, added: “Ian’s experience in complex lending and his understanding of risk at the highest level make him an ideal fit for LiveMore. His insights from working with UHNW clients bring valuable perspective as we continue to help more people aged 50 to 90+ secure the financial products they need. Ian shares our belief that age should not be a barrier to financial opportunity, and his leadership will help ensure we remain both innovative and responsible in our approach to risk."