LiveMore announces rebrand

LiveMore has has announced a rebrand to reflect its new broader product range.

Now offering capital repayment mortgages as well as interest-only, LiveMore also has a new strapline, logo and identity.

Its new strapline for intermediaries is “Your go-to lending partner for all cases aged 50-90+”.

LiveMore also announced that a new product will be launched in the near future.

Leon Diamond, CEO and founder of LiveMore, commented: “During our rebrand research, intermediaries told us they like our approach to income, our expertise on age (50-90+) and our premium level of service and friendly approach. We have incorporated these traits into our main USPs, alongside our broad product range.

“We want to be the first lender intermediaries think of when their client is aged anywhere between 50 and 90+. We want to be their first contact when a client has more than one income stream. And we want to be a lender partner they can trust because they know we have a ‘can-do’ approach.”