Goldsmith Williams rebranding to GWlegal

As part of the rebrand taking place later in the year, clients and introducers will benefit from a new website, improved letters, leaflets and other promotional materials, as well as a new logo.

GWlegal will retain its current board of management, headed by partners Eddie Goldsmith, Chris Williams and Simon Cottrell, in addition to Finance Director Allister Hill and Director of Operations Adele Whittle.

The rebrand will also coincide with a new workspace for the firm, which intends to relocate its 150 staff from the historic Mersey Chambers to 20 Chapel Street in the Liverpool business district.

Adele Whittle, Director of Operations, said: “Rebranding from Goldsmith Williams to GWlegal will see us better represent the company that we are – a thoroughly modern, technologically-savvy firm in an ever-changing marketplace.

“At GW, we offer the everyday legal services you require to move smoothly through each stage life’s journey – property law when purchasing your first home; equity release when you retire; financial claims or personal injury services when something goes wrong; will writing to protect you and your loved ones. The full cycle.

“The decision to go for a circular logo reflects that, whereas the overall refreshed look mirrors our vision to move forward and investigate new areas of work.”