Standard Life enters equity release market

Standard Life will refer clients to Age Partnership for whole of market advice.

Susie Logan, brand and marketing director at Standard Life, said: “Equity release adds to our existing suite of life savings solutions, providing an option for those over 55 who want to release a lump sum of money for their retirement years. Since pension freedoms, we are seeing so much diversity in the way people are accessing their life savings.

“We chose to offer the solution through a partner who has been providing specialist equity release advice for the past 15 years and has helped over one million people decide whether equity release is right for them. Furthermore, Age Partnership currently holds the highest net promoter score in the industry, so we are confident that our customers will receive great equity release advice.”

Dan Baines commercial director at Age Partnership, commented: “Standard Life’s decision to offer an equity release service direct to customers is recognition that equity release is fast becoming a mainstream solution for later life financing.

“We’re proud that Standard Life, with such a strong finance pedigree, has chosen Age Partnership to offer equity release advice to their clients. There are more products on the market than ever before, providing homeowners with flexibility on how and when they choose to access their property equity. We look forward to helping Standard Life’s customers for many years to come.”