Pure Retirement expands adviser marketing toolkit

The toolkit allows advisers to utilise Pure’s marketing team in creating and producing tailored marketing materials from events banners and flyers through to case studies and bespoke email builds in the style of the adviser’s branding.

New additions include a quarterly report which gathers key trends from the previous three months regarding demographic trends, customer behaviour changes, and market developments.

In addition, Pure Retirement have recently created a pair of white label presentations for use by advisers. Customised to feature adviser logos and contact details, the presentations are available in both customer-facing and introducer-facing versions, giving advisers a resource to communicate the salient points of later life lending and lifetime mortgages to key audiences.

Paul Carter, CEO of Pure Retirement, commented: “As a company dedicated to helping advisers make the most of the opportunities the later life sector has to offer, it’s incredibly satisfying to continually develop our available resources and help them best reach their audiences.

"Our marketing team have been working tirelessly to bring new elements to our toolkit, and to be bringing new reports, videos and presentations to the market only a few months after launching our digital toolkit is a testament to the hard work being put into ensuring the wider market isn’t left wanting when it comes to materials, collateral and guidance to best communicate with their prospective target market.”