Pure Retirement cuts Sovereign rates to 2.35%
Pure Retirement has reduced rates on its Sovereign products, resulting in its lowest ever rate of 2.35%.

Available from age 55 and open to both single and joint lives applications, the product suite accepts properties from £70,000 with no maximum valuation cap.
In addition, Sovereign products continue to offer flexible property criteria, such as being able to accommodate 100% flat roofs.
Head of products, Brendan Gilligan, said: “As a company committed to innovating and enhancing its products, it’s gratifying to be able to offer a new market low rate to consumers and continue to stand out in an increasingly competitive marketplace.
"While this new market low sits on a product best suited to those wanting to release a lower amount of equity from their homes, it nonetheless gives people options when it comes to retirement planning.
"While we’re undoubtedly proud to offer a new market-low rate, our focus as always is to offer products that can be tailored to customer needs, ensuring advisers can help their clients to find the right product for them.”
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