Key Group appoints B2B distribution director

Before Key, Russell spent 25 years at Prudential before becoming managing director of Primetime Retirement.

In his new role, Russell will focus on building and promoting relationships with business partners on behalf of all Group brands, including Key Partnerships, more2life and AiR Group.

Russell Warwick commented: “With new funders, intermediaries and distributers looking to access this constantly evolving market, I am delighted to step into the role of group B2B distribution director. It is a very exciting time for the business and my focus will be on managing and evolving the relationships we have with our business partners on behalf of all Group brands.”

Simon Thompson, CEO at Key Group, added: “As a Group, not only are we focused on working with the industry to develop the later life lending market but we are also keen on collaborating with partners to build smart later life lending products. To achieve this goal, we need to actively consider how we manage, deepen and develop our relationships with our B2B partners and Russell’s appointment will help us to meet the needs of this important audience.”