Fluent Money launches equity release proposition

To coincide with the launch, Fluent has launched a new equity release mobile app for customers, which provides access to an adviser or case manager through live messaging.

Fluent Lifetime’s managing director, Aaron Conlon, said: “Our aim is to bring equity release advice to a wider cross section of the population thanks to being able to harness the advantages of technology via the internet as well as the all important human contact. We have worked very hard to make the whole process as accessible as possible and thanks to the pioneering work done by Fluent Group in the use of technology to improve the customer experience, we have a unique proposition to offer customers.”

Kevin Hindley, chief executive officer of Fluent Money Group, added: “Fluent is continuing to expand its proposition in the lending sector. Fluent Lifetime is the next step in that expansion. We have taken our time to fully research the sector and are making full use of our proven strengths in the application of technology and human customer service to provide a comfortable and stress free journey for people seeking to raise capital in later life. We are delighted to be launching this service.”