L&C Mortgages appoints chief marketing officer

L&C Mortgages has appointed Gemma Bacon as its new chief marketing officer.

Gemma has a wealth of experience from previous roles within financial services, including the mortgage market, most recently as CMO at Zenith and prior to that at Mortgage Advice Bureau.

As a member of L&C’s executive committee, Gemma will be responsible for L&C’s marketing, partnership and communications teams.

Gemma's hire follows the recent appointments of Graham Nisbet as chief technology officer and Steve Maydew as chief financial officer.

Gemma Bacon commented: “I’m delighted to join the team and to further progress the L&C brand. L&C is a brand that already carries so much weight in the mortgage sector, but I’m also excited at the additional potential it has to offer.

"I look forward to working with the team, as we continue to develop the proposition for our customers and drive to be the household name in mortgage advice.”

Mark Harrington, CEO of L&C, added: “I couldn’t be happier to welcome Gemma to the team, following on from the addition of Graham and Steve to the team in the latter half of last year. These recent appointments underline our determination to maintain the momentum and further improve L&C’s position as a leader in the market.

"Gemma’s appointment confirms our intention to continue the development of our marketing strategy with technology, innovation and new ideas. Gemma will work with the team and the rest of the business to strengthen our market position and spearhead L&C’s next phase of the customer experience journey.”